Farmers: Honesty Is Our Policy

• Farmers bought ad space everywhere.

• Including these three bullets.

• Yup, even this is an insurance ad.

NATIONAL OOH: We launched a multi-market contextual campaign that let cities all across America know that insurance doesn’t have to be complicated. Farmers helps make it make sense.

MLB ACTIVATION: We brought honesty to ballparks across The United States. At The Honesty Booth we encouraged fans to share all types of truths. At the same time, we had a real life Farmers choir wander the stadiums reacting to the game in real time… with the catch that they can only speak in jingle.

Art Partner: Micah Tiffin