Farmers: Honesty Is Our Policy

• You don’t have insurance.

• You have Farmers.

• And a lot of pink to look at here.

BRIEF: Farmers is moving on from J.K. Simmons and their long-standing brand identity to focus on honesty and transparency.

EXECUTION: We’ll tell it to you straight. No spokesperson. No mascot. Just some occasional help from our choir. Also in case you somehow missed it… we’re pink now.

Art Partners: Micah Tiffin, Rachel Vasquez