Pica Rica: Find The Flipside
My birthday is on Cinco de Mayo
which unofficially makes me
an expert on tequila shots.
BRIEF: Diageo is launching a new sweet and spicy tequila beverage called Pica Rica. Create a social and real world presence from scratch—no legacy, no baggage, pure potential.
EXECUTION: Pica Rica drinkers thirst for new experiences. On social media and in urban environments we’ll lean into the sweet and spicy moments that ignite when you break routine.
Partners: Molly Robison, Ilana Portney
Sweet invites. Spice ignites. Find both on a Pica Rica night. 💖❤️🔥
Where heat meets sweet for something totally new 🤝A little more kick, for a lot more fun 💃
Ignite something new this weekend ❤️🔥A whole new perspective on a good time 🌶️
