Dove: We Are For Real

• And now to tackle the deep sociological issues

• surrounding ethics in the beauty industry…

• Four unemployed dudes (and Hailey).

BRIEF: As the Real Beauty campaign turns 20 this year, reaffirm Dove’s commitment to beauty by coming up with an idea that will continue it’s positive impact for the next 20 years.

EXECUTION: We developed a verification mark that guarantees real, unaltered beauty—and an interactive site that helps you sort out what’s real and what’s fake online.

Partners: Hailey Joseph, Derek Lamer, Josh Svoboda, Scott Bandler