Preparation H Wipes: 21st Century

  • I did not expect portfolio development

  • to include this much writing

  • about ass-wiping.

BRIEF: Preparation H wipes go beyond other wipes. They’re infused with which-hazel which can prevent and treat hemorrhoids. Encourage the public (not just those with hemorrhoids) to use our product.

EXECUTION: We showed people the absurd and true history of ass-wiping to prove that Preparation H offers the most modern and hygienic upgrade to bathrooms since the invention of 2-ply toilet paper in 1942.

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