Novavax: We Do Vaccines

• Working on a covid vax is cool.

• Except for when it’s Thanksgiving

• and that uncle asks about your job.

BRIEF: Novavax has been making vaccines for almost 40 years and is releasing a new COVID-19 vaccine. But people are only aware of Pfizer and Moderna. Increase awareness when only 1% of people have heard of the small bio-tech company.

EXECUTION: We let the vaccine-hesitant population know that, unlike Pfizer and Moderna, we only do one thing. We do vaccines—so you can do you. Population awareness increased to 20% in under a year.

Partners: Jen Cohen, Wayne Rodgers, Julia Pretsfelder