Bose: Work From Wherever

  • You can click here to see the 30 page deck

  • our professor required for this project.

  • (But don’t because it’s really boring)

BRIEF: Bose lacks an identity in a saturated audio market. Athletes buy Beats. Fashionistas buy AirPods. Budgeters buy Skullcandy. Target a unique market for Bose’s QuietComfort noise-cancelling headphone series.

EXECUTION: We made Bose the brand of the young professional. Using digital channels and OOH, we let 20-30 year-old workaholics know that with QuietComfort, you can get shhhh done anywhere.

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