Ferrari: F8 Tributo
During this internship in Italy, I discovered
how to write “fancy car goes fast”
hundreds of different ways.
BRIEF: Introduce Ferrari’s newest supercar, the F8 Tributo, to the social media world. This model pays tribute to Ferrari’s heritage while bringing a new flare to the lineup. Using Instagram, showcase the brand’s rich history and debut the excellence of this new car.
EXECUTION: We welcomed the F8 Tributo to the family by showing it off from every angle and in Ferrari’s signature colors: Rosso Scuderia and Blu Tour De France. In order to not overcrowd the feed with the F8, we also posted about the car’s engine, accompanying fashion from our collaboration with Ray-Ban, and the rich history that the F8 Tributo drew inspiration from.
